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Work and play by
Anne Marie Herold

I believe in strong concepts, with simple solutions – beautifully executed.


Hi. I am a copenhagen based art director and graphic designer specializing in visual identity and cross media implementation

I work with everything from large scale projects to small layout assignments. I have a strategic approach to playful creativity and i take pride in all the work that I do.


To me, it’s all about the relationship between the smallest detail and the big picture.


Visual identity

Concept development

​Identity design & roll out

Art direction 

Brand guide

Cross media implementation


Graphic design

​Logo design

Printed material

UI/UX — webdesign

​Packaging design​

​Info graphic, iconografi & signage


Exhibition and fair booth design


Creative & art direction 

​Design consultation

​Art direction on photo shoot —editorial, campaign & pack shoot

​​Brand identity on product line

​Color scale for product line


I have, amongst others, had the pleasure to work with:

Atlas magazine, AYM, Barcelona Specs, Braulein, CBS, Center for Social økonomi, Cover,  Copenhagen Specs, Copenhagen Co’creation, DAC — Dansk arkitektur center, Danske Bank, Dell, Ease, Fake Diamond Record, Fleye Copenhagen, Froks, Ganni, Gehl Architects, Iternum Digital, Jabra, Kopenhagen Contemporary, KHR Arkitekter, Landbrug og Fødevare, Rawfood, Real Dania, Roskilde festival, Stina Nordenstam, Trentemøller, Time to design, Twenty/Twenty, Universal music, Vs. magazine, Væksthus for ledelse, Zentropa

I'm always up for a chat about new assignments and collaborations — so reach out!

Copyright © 2023 I AM Herold.  All rights reserved the respective clients, design studios & photographers.

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