AYM is a danish jewelry brand working with sustainable and recycled material. Their brand universe captures their simplistic and sustainable approach to design. It underlines their brand transparency and modern take on material use, creating a soft, clean and recognizable universe for their bold pieces to live in.

White

Abelone

Stone

Black

50%

70%

70%

90%

25%

40%

40%

80%

20%

20%

10%

10%

Soft and neutral hues is used as a backdrop for the playful design. They are used both solid and in different translucent percentages to symbolize the brands transparency.

Costumized shopify solution for the e-commerce part of the univers.