ANNE MARIE HEROLD · — — — · · · · Freelance art director & graphic designer
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UNASSUMING DANISH DESIGN
WITH SUSTAINABLE CONSIDERATION
AYM_STORE.COM
AYM.
Deliverables:
Brand Universe
Art direction
Cross media roll out
Display & packaging
AYM is a danish jewelry brand working with sustainable and recycled material. Their brand universe captures their simplistic and sustainable approach to design. It underlines their brand transparency and modern take on material use, creating a soft, clean and recognizable universe for their bold pieces to live in.
White
Abelone
Stone
Black
50%
70%
70%
90%
25%
40%
40%
80%
20%
20%
10%
10%
Soft and neutral hues is used as a backdrop for the playful design. They are used both solid and in different translucent percentages to symbolize the brands transparency.
Costumized shopify solution for the e-commerce part of the univers.
