Logo, art direction, grafisk design, emballage, productfarveskala, sparring
Ease is a new lifestyle product, soon to hit the Danish market. A very special bottle to keep your homemade smoothie or juice cold on the go. The brand appeals to women in the age group 25-50 who cultivate healthy lifestyle.
The product is made with environmentally friendly and recycled materials. This is also the case in the packaging.
The round logo symbolizes the globe which the brand cares for in its material choices. The circle is not closed, so it references the recycle icon. The two arches create a sprout that symbolize nature and vitality.
The Product colors
The brand has two basic colors that are always in stock.
Every year, three seasonal colors is introduced. One of these three will be put into production. What color it will be is decided by a vote on social media.