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Otto Copenhagen.

My role:

Logo

Art direction

Web design

Iconagraphy

Packaging

Product color scale

Property of Twenty/Twenty & OTTO Copenhagen.

Photography by Henrik Bülow & Nicklas Ingemann.

Otto Copenhagen is a revolutionary eyewear brand created to disrupt the eyewear industry as we know it. The brand is built with ambition to create a competitive online eyewear brand offering high quality design at truly accessible prices.

Such a brand needs a visual profile which is clean, confident and contemporary. In a minimaIistic layout, I play with black and white typography, which is eased with a brand color pallette filled with soft hues.

The brand color pallette is used as a red threat in all touch points — from campaign imagery, the web univers and the pacakging you recieve at your door step.

The website is designed with focus on guiding the consumer through the complete Otto universe in an easy and captivating way. From inspiration to action.

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The product color scale is built on the knowledge of what is flattering on a face. It references the brand pallette to make the brand even more cohesive.

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